Rays Ice Cream_brand food website photos elizabeth donovan

The brief

After many successful years selling direct to the public, Rays Ice Cream decided to grow the wholesale side of their business. The brief was to create eye-catching, creative images for use in new brochures, banners, website and social media.

We needed to look at capturing their delicious range of ice cream flavours, sorbets and frozen yogurts. We also planned to capture their shop locations as well as stand out images for use in advertising.

Rays Ice Cream_brand product website photos elizabeth donovan

The results

Delicious!! Over two photo shoots we created an appetizing range of food photography including “hero” shots for planned marketing activity. We also shot a variety of story-telling shots capturing their passion for flavour and quality.

The photographs are eye-catching and memorable. They have helped Rays to grow their brand and their wholesale customer base. Through lock down, they were also able to increase sales by adding home deliveries to their offering.

Rays Ice Cream_brand product website photos elizabeth donovan holding ice cream

“I was out of my comfort zone but she made me feel at ease and made the whole process enjoyable. From the outset Elizabeth was so easy to get on with and explained clearly what we’d need to do and to think about in advance.

And the images? I LOVE them! I have used them on our website, social media, printed materials and more and they have made such a difference.”

Hadi – Rays Ice Cream